Shared Value Initiative
To Help Struggling Businesses
COBRA consists of a consortium of enterprises that are united to use business as a force for good by assisting other companies to thrive in a challenging economy, to safeguard livelihoods, and ultimately to improve the social wellbeing of all South Africans.
The founding and coalition members are committed to pooling their collective knowledge, experience, and resources to enable distressed businesses to stand a better chance of surviving the economic crisis that has been exacerbated by the COVID-19 pandemic.
Founded upon the principle of shared value, COBRA sets out to unite the private sector to solve pressing issues in society. The founding partners recognise the critical role that private businesses must play in South Africa to ensure economic and social wellbeing, and to safeguard both lives and livelihoods.
Within this shared value ecosystem, extensive legal, accounting, technology and business-turnaround expertise and related support services are made available to assist businesses in financial, legal, and operational distress. By helping vulnerable businesses, COBRA plays a vital role in preventing economic decline and unemployment.
COBRA Business Rescue
COBRA recommends one of the certified business rescue practitioners to initiate the formal business rescue process to businesses who warrant entry into this process. COBRA is intent on changing the way that business rescue is perceived by demonstrating the value of the process and the outcomes that can be achieved when business rescue is done well.
COBRA: A Gifted Value Commitment
COBRA has aligned with professional partners who, together, have not only agreed to provide services on a shared value basis but also, when required, on a ‘Cobra Gifted Value’ basis, subject to the company qualifying in terms of its means. If a business qualifies for Cobra Gifted Value program, professional fees will be reduced or written-off entirely by our partners to ensure a successful outcome for the business in question. Once sufficiently resuscitated, the business will move from the Cobra Gifted Value program to its share value offering.
