COBRA consists of a consortium of enterprises that are united to use business as a force for good by assisting other companies to thrive in a challenging economy, to safeguard livelihoods, and ultimately to improve the social wellbeing of all South Africans.
The founding and coalition members are committed to pooling their collective knowledge, experience, and resources to enable distressed businesses to stand a better chance of surviving the economic crisis that has been exacerbated by the COVID-19 pandemic.
Founded upon the principle of shared value, COBRA sets out to unite the private sector to solve pressing issues in society. The founding partners recognise the critical role that private businesses must play in South Africa to ensure economic and social wellbeing, and to safeguard both lives and livelihoods.
Within this shared value ecosystem, extensive legal, accounting, technology and business-turnaround expertise and related support services are made available to assist businesses in financial, legal, and operational distress. By helping vulnerable businesses, COBRA plays a vital role in preventing economic decline and unemployment.