COBRA recommends one of the certified business rescue practitioners to initiate the formal business rescue process to businesses who warrant entry into this process. COBRA is intent on changing the way that business rescue is perceived by demonstrating the value of the process and the outcomes that can be achieved when business rescue is done well.

Through leveraging the diverse skillsets within the coalition and offering a multi-disciplinary approach to business rescue that is based upon the principles of shared value, COBRA will change the way business rescue is perceived.